Paid Search · Google Ads
Paid search lead generation was concentrated in two campaigns and one search term
All canonical paid search leads were generated by the Cyber Security and Cybersecurity Risk Assessment campaigns, with the search term 'it solutions' producing the only reported conversion among detailed terms. Other campaigns and high-spend search terms produced clicks but no leads.
Confidence 95%View evidence
Evidence
4 supporting findings
Majority of Spend Concentrated in Managed IT Campaign, but No Leads Reported
The Managed IT campaign accounted for $1,123.71 of spend (over half of total account spend) and 73 clicks, but did not generate any canonical leads during the period.
Google Ads · Supports · High · Confidence 100%
Details
Reasoning
The Managed IT campaign's spend and click volume are the highest among campaigns, yet it produced no canonical leads, indicating a disconnect between traffic and lead generation for this campaign.
View observations
1 observation
Google Ads
Campaign Managed IT spent $1,123.71 and generated 73 clicks in the current period.
- Metric
- google_ads.campaign
- Dimension
- campaign · Managed IT
- Current
- 1,123.71
- Previous
- 0
- Change
- —
- Period
- Jul 28 – Aug 24, 2026vs Jun 30 – Jul 27, 2026
Raw evidence
{
"status": "ENABLED",
"changes": {
"spend": {
"percent_change": null,
"absolute_change": 1123.71
}
},
"current": {
"ctr": 4.802631578947368,
"leads": 0,
"spend": 1123.71,
"clicks": 73,
"status": "ENABLED",
"avg_cpc": 15.39,
"campaign_id": "24125531436",
"impressions": 1520,
"channel_type": "SEARCH",
"lead_actions": {
"7692677670": {
"name": "Main Site - Calls from Website (866.742.5487)",
"conversions": 0
},
"7692677673": {
"name": "Paid Search LP - Calls from Ad (866.742.5487)",
"conversions": 0
},
"7692724951": {
"name": "Paid Search LP - Form Submit",
"conversions": 0
},
"7692724954": {
"name": "Main Site - Contact Form Submit",
"conversions": 0
}
},
"cost_per_lead": null,
"paid_lp_progression": 0
},
"previous": {
"ctr": 0,
"leads": 0,
"spend": 0,
"clicks": 0,
"status": "ENABLED",
"avg_cpc": 0,
"campaign_id": "24125531436",
"impressions": 0,
"channel_type": "SEARCH",
"lead_actions": {
"7692677670": {
"name": "Main Site - Calls from Website (866.742.5487)",
"conversions": 0
},
"7692677673": {
"name": "Paid Search LP - Calls from Ad (866.742.5487)",
"conversions": 0
},
"7692724951": {
"name": "Paid Search LP - Form Submit",
"conversions": 0
},
"7692724954": {
"name": "Main Site - Contact Form Submit",
"conversions": 0
}
},
"cost_per_lead": null,
"paid_lp_progression": 0
},
"campaign_id": "24125531436",
"customer_id": "1794138758",
"channel_type": "SEARCH",
"metric_group": "campaigns",
"currency_code": "USD",
"current_period": {
"end": "2026-08-24",
"start": "2026-07-28"
},
"lead_definition": "Main Site - Calls from Website + Main Site - Contact Form Submit + Paid Search LP - Calls from Ad + Paid Search LP - Form Submit",
"previous_period": {
"end": "2026-07-27",
"start": "2026-06-30"
},
"login_customer_id": "9892931788",
"measurement_context": {
"note": "Current-period canonical lead counts are valid factual observations. Previous-period canonical lead values may reflect conversion-action setup availability rather than business change and must not automatically be treated as improvement or decline.",
"lead_comparability": "limited"
}
}Canonical Leads Were Only Attributed to Cyber Security and Cybersecurity Risk Assessment Campaigns
Both canonical leads in the period were generated by the Cyber Security and Cybersecurity Risk Assessment campaigns, with each campaign producing one lead from $522.90 and $373.77 in spend, respectively.
Google Ads · Supports · Medium · Confidence 100%
Details
Reasoning
Campaign-level breakdowns show that only these two campaigns produced canonical leads, while others did not, despite significant spend in other areas.
View observations
2 observations
Google Ads
Campaign Cyber Security spent $522.90 and generated 48 clicks in the current period.
- Metric
- google_ads.campaign
- Dimension
- campaign · Cyber Security
- Current
- 522.9
- Previous
- 0
- Change
- —
- Period
Several Search Terms Consumed Notable Spend with Minimal Clicks and No Reported Conversion
Search terms such as "cyber security corp" ($94.82, 2 clicks), "managed it service providers near me" ($93.67, 1 click), "it management services" ($63.97, 1 click), and others each consumed $45–$95 in spend but produced only one or two clicks and no reported conversions.
Google Ads · Supports · Medium · Confidence 100%
Details
Reasoning
These search terms each accounted for a meaningful share of spend but resulted in very low click volume and no reported conversions, suggesting a need for further review of their relevance and targeting.
View observations
5 observations
Google Ads
Search term "cyber security corp" generated 2 clicks from $94.82 spend in the current period.
- Metric
- google_ads.search_term_candidate
- Dimension
- search_term · cyber security corp
- Current
- 94.82
- Previous
- 0
- Change
Search Term 'it solutions' Generated the Most Clicks and a Reported Conversion at Relatively Low CPC
The search term "it solutions" produced 21 clicks from $93.13 in spend (average CPC $4.43) and 1 reported conversion, making it the highest-click and only converting term among those with detailed data.
Google Ads · Supports · Medium · Confidence 100%
Details
Reasoning
This term stands out for generating both the highest click volume and a conversion at a lower CPC compared to other high-spend terms, indicating stronger engagement and conversion potential.
View observations
1 observation
Google Ads
Search term "it solutions" generated 21 clicks from $93.13 spend and 1 reported conversion in the current period.
- Metric
- google_ads.search_term_candidate
- Dimension
- search_term · it solutions
- Current
- 93.13
- Previous
- 0
- Change
- —
Details
- Identity
- paid-search-lead-concentration-by-campaign-and-term
- Last detected
- Aug 28, 2026
- Model
- gpt-4.1
- Prompt version
- synthesis-v1.1